07 / 15Pune
Podikka
Authentic South Indian QSR · Pune, India
A ground-up South-Indian QSR in Pune - idea to reality in a single direction by DNY. DNY Group development strategy, research, branding, menu, SOPs, digital launch and procurement as one accountable team. Podikka launched profitable on Month 1, no running capital required.
Committed vs deliveredLaunch Week
Opening-day sales+23%
Committed₹1.00L
Delivered₹1.23L
Week-one social views11×
Committed2.0L
Delivered2.3M
Top reel @podikka_pune drove 1.4M of the launch-week views.
Sales₹1.23L
Opening-day sales
+23% over target
Menu
Benne Dosa Perfected
Benne recipe cracked by DNY, with SOPs of every step, even replicated by non-chefs.
Virality2.3M+
Week-One Views on Reels
11× projection · ₹0 paid
Procurement₹18L
Project CAPEX Savings
Overall projected. 10% less
