11 / 15Thane
Leafy Boi
Pure-veg gourmet burger house
Our own demand data said pure-veg burgers under-index - DNY advised against the concept. The client insisted; we backed him and engineered innovation in vegetarian burger patties with a smash concept. ₹50K on day one, and Thane’s most viral burger launch.
The data was against veg burgers. Pure-veg under-indexes against every non-veg burger benchmark - DNY advised against the concept.
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Conviction + R&D made it possible. DNY solved the hard problem - veg patties with product innovation in softness and juiciness.
Pure-Veg Gourmet Chain1st
India’s first Veg Burger brand
Menu truth: the double-paneer + raw-plantain smash patty headlines the live menu.
Launch Day Sale₹50K
Beyond every projection
DNY builds systems that scale on the worst day, not just the average one.
SOPs & System0
Compliance
Built so the owner can finally step back from the counter.
Virality~1M
Views on Reels
DNY builds systems that scale on the worst day, not just the average one.
