13 / 15Thane
KOGO
Japanese-Korean · 3 outlets + Central kitchen
Three outlets and a central kitchen, now running a menu DNY rebuilt end-to-end - recipes standardised, new products ideated, and a signature engineered to front the brand: developed by DNY, scaling to 3 outlets already in Thane, Mumbai, India!
Name, concept, customers - visioned a suitable refresh in overall brand upliftment.
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Now: New menu re-engineered end-to-end, recipes standardised for 3 outlets + CK, hero product live.
Scaling ProcessSOP 100%
Complete overhaul by DNY
Recipes standardised across every outlet and the central kitchen, installed SOPs, trained staff.
Outlets3 + 1
Three outlets + central kitchen
One standard everywhere - structured to scale to the next city.
Hero ProductGochujang
Signature developed by DNY
Gochujang Chicken fronts the brand today.
PositioningNo. 1
Korean-Japanese in Thane
Positioned as the market leader · brand claim.
