Brand Naming

Brand Naming: a strategic naming process is the main part of your brand identity-building exercise. Your brand name isn't just how people define your company; it's your core value, and your opportunity to differentiate yourself from your competitors. At DNY Hospitality, we make sure your brand has a name that relates to its core values, principles and vision.

1. Brand Identity Objectives

We at DNY Hospitality, through brand positioning, understand your pre-defined clear set of objectives. What do you want to accomplish with your naming strategy? What does your business mission define? These principles help us understand the exact brand persona you have in mind, so we can develop a name that defines it.

2. Defining Core Identity

Before you name your company or brand, you need to understand who you are and what you want people to think when they see your business.

• The brand vision: what is the purpose of your company's existence?
• The brand mission: where do you wish to reach, and what is your target?
• The brand values: how do you deliver on your promises?

3. Create your customer's personas

A distinct user persona - or set of personas - lets us examine your brand names from a customer's perspective. If you don't know your type of customer, you'll have a much harder time choosing a brand name and identity.

Concept Creation & Brand Story

A great brand concept ensures a clear vision, uniqueness, and value. The story line a brand communicates comes through its visual appearance - when the brand language and visuals follow a particular direction, that's what we call a great concept.